Akbarova
Graduation Project
This fusion forms a third reality, an in-between state that evokes presence and hope amidst doubt.
This project was completed alongside my thesis at Erasmus University Rotterdam, which you can access through this link. Or, for a brief summarry, read here.
Branding,
Public Relations,
Event Organising
I led the branding and PR communications for this event in a year-long collaboration. Working with my team of designers, we aimed to create a cohesive visual identity that reflected both EYP’s values and the essence of the hosting city.
The branding process began with understanding the Core Team Organizers' vision and mission. To gather insights, I conducted a survey and a collaborative brainstorming session. I then analyzed past EYP designs, local aesthetics, and graphic design history to identify key themes, forming the foundation for my creative briefing. This kickstarted the pitching process that would be organised every three weeks and in the span of two months, the concept was finalised.
From here, I gathered the design team to further develop the concept and implement the PR strategy through social media. We also enhanced participant engagement with interactive ideas and merchandise. In the end, we successfully delivered the project and received recognition at ministerial events.
meaning “I am a witness “
Part of an exhibition during
the “Visual Culture” minor
at Trixie, The Hague
My family members, as witnesses, had numerous stories to share, yet these narratives carried a tone of comedy rather than tragedy. This shifted my perspective, revealing the raw human aspect of that night. Among the many absurdly humorous stories, one story stood out, inspiring me to create a memorial piece dedicated to it.
While researching and attempting to capture the essence of that heroic day, I saw people expressing their protest with graffiti on marble walls. I decided to recreate this by using marble-like wood and printing on it my illustration of shoes with carnation flowers, just like in the story.
I then handwrote the word 'Şahidəm' meaning 'I am a witness.' In Azerbaijani, this word shares its root with 'Şəhid' [ʃæhid], which means 'martyr.' Vagif, in a way, is a martyr who never died but witnessed it all. The title creates an intentional ambiguity, leaving the audience to wonder if it is a typo, urging to investigate it further and unravel the story behind the piece.
The One Club Young Ones
Brief: Whatsapp
This project explores that idea by translating digital gestures into emotional expression. I built a rig that films from the phone’s POV, making the interaction feel intimate. As the user performs gestures like zooming in, the visual elements—such as a smile—respond accordingly, bridging the gap between physical and digital expression.
Ironically, despite his job, Peter hates trains—mainly because he resents how people are always on their phones. The disruption comes when he receives a long, heartfelt message from his daughter. In that moment, he finds himself doing exactly what he despises: being on his phone in the train.
Another disruption immerses him in his own miniature world. Through a series of surreal interventions—like turning him into a tiny figurine and freezing people around him as he rides the train—his environment begins to shift.
contact at nuranaakbarova@gmail.com
thank you!
contact at nuranaakbarova@gmail.com
thank you!